According to ancient Norse mythology, 'Valhalla' was a brave and noble Viking's final resting place. Bountiful feasts, endless drink, music and friendship were to be shared by all under a roof of antlers.

In the 1970's, a dedicated group of forward-thinking folks from the Kootenays convinced the BC government of the day to create the Valhalla Provincial Park in an isolated sub-range of the Southern Selkirk Mountains, near New Denver and Nelson. Remote, rugged, huge and spectacular, the Valhalla Park has been our favourite mountain playground for 30 years.

When we started Valhalla Pure Outfitters in 1990 to make specialty outdoor clothing and gear, we didn't need to look to some exotic location on the far side of the planet. The rapid weather changes and punishing wear-and-tear of the Valhalla Range have taught us all we need to know about the requirements our gear would need.

Today we have sixteen Valhalla Pure Outfitters stores across B.C. and Alberta, each individually owned and operated. We just launched our new online store, shop.vpo.ca. You can browse our selection of products available in all our stores and purchase online, or you can check the availability of an item you are interested in, then head to your local shop to try it on.

Valhalla Pure Outfitters is now here to serve you 24/7.